Did you know that 80% of research before purchase is done online? 88.14% of those searches are done using Google. So if you’re running a small business, your website must be found on Google to have a chance of connecting these targeted, high quality visitors to your website.
There are two ways to get visitors from Google.
Using Google AdWords
Using Search Engine Optimisation (SEO)
These two methods come under the term “Search Engine Marketing” or “Search Marketing.” Google AdWords is a way of sending high quality visitors to your website immediately, by paying for it. SEO will provide a stream of free, high quality visitors to your website but can take up to a while for the best results to come through.
Both types of search marketing can be used to ensure your website reaches the visitors that you want to connect with.
What is Google AdWords? Google AdWords allows you to place small text based advertisements of your website on Google. Here’s how it works: You create text ads and choose keywords you think your customers would use to find you. Those text ads are displayed when someone types in one of your keywords. You only pay when someone clicks on your ad’s link and visits your website.
What is SEO? SEO is a way of ensuring your website is accessible to Google and has the best chance to rank higher than other websites that offer similar products/services.
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